This can only be a rough guide, however. Brands will work with agencies who provide them interesting campaign ideas rather than just a list of influencers and expected reach which happens most of the time. All you have to do is learn how to pitch to brands as a micro-influencer. However, one trend that you should keep up with in influencer marketing is the presence of micro-influencers . Often times, you can see influencers working with them who have less than 10K followers. A brand looking to work with influencers for their campaigns can use an influencer marketing platform to find the most appropriate influencers and work with them at scale. It depends on the niche you work in, and the individual brands you approach. This is often smaller brands that can’t pay influencers. 4. From nano to micro to macro-influencers, influencer marketing platforms allow brands to quickly and easily identify and work with tens or even hundreds of influencers seamlessly. Micro-influencers in 2021: 8 Things Brands Should Know Working with influencers is one of the best marketing methods in the modern age. They are the ones sending free product to Instagram influencers/small blogs. Influencers have been taxonomized: Brands will request macro-influencers (people with a few hundred thousand followers), micro influencers (somewhere between 2,000 and … How I found brands that collaborate with micro influencers If you want even more tips for how to work with brands as a micro-influencer I have another post about that too. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. Pitch companies that collaborate with small influencers. ... Brands want to work with influencers that share the same target audience, so partner with brands that do that. In many cases, micro-influencers are happy to work with brands for free, or in exchange for samples of products/free trials of services. "A lot of brands prefer to work with nano- or micro-influencers because they're a lot more focussed and more targeted to their followers and audience," Leigh-Wood Oakes added. Fashion boutiques prefer to work with high-profile influencers, for instance, while firms that sell bathroom fittings will be happier to work with a micro-influencer. Related: Micro-influencers Bring Mega ROI for Brands To be clear, I’m not saying that all of these brands work will small creators all of the time. 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