Instagram Influencer Marketing: The Organic Superfood You Need To Fuel Your Ecommerce Store, Tired of scrolling? This is currently where my blog lives. The key to success with influencer marketing is leveraging a genuine, authentic, and engaged relationship. For example, if the micro-influencer grew the platform off their interest in vegan products, their following will likely majorly include those who follow a vegan diet. Between content requirements and timelines, clear communication is vital to the success of an influencer marketing campaign. disclosed just how much money the top influencers and celebrities can earn from a single post. , ensuring that the followers are truly interested in what the influencer is posting. Remember – influencers are also evaluating their relationship with your brand after a campaign, so make sure you do your part too! All in all, it’s a great way to find a niche that you want to tap into. Any user who has a fairly high, engaged following — of people who. Remi, a fitness and wellness influencer, is another great example of influencers working with brands that match their niche. Follower count is no longer the measurement to scope out influencers. It has turned into a marketing powerhouse due to features like Instagram Stories and the power of Instagram influencers.. Her favorite brand to promote? ), Sales (conversions and revenues generated), Follower count (did it increase significantly?). Let us future-proof your backend. Second – the coveted Instagram Explore page. There’s more to finding the right people for your campaign than measuring an influencer’s follower count or what influencer marketing agency or influencer marketing hub they work with. Visually plan your posts. All together, these two age groups consist of 71% of Instagram’s active user base. And finally, check out which type of posts they’re excelling at (i.e. Consumers are becoming more and more savvy when it comes to advertising, and it’s no different with Instagram influencer marketing. An influencer, often times referred to as a blogger or content creator, is a trusted resource with a significantly engaged following on social media who shares genuine opinions and information on various topics, products and services that interest them via social media, a website or blog. Blame it on our senses, but the more interaction we have with a product, the more familiar, comfortable and confident we feel purchasing it. We experience this often through sensory marketing. Her followers high engage with her content – especially travel content – which made her the perfect fit for the #AlbionGirlsTrip campaign. Enter influencer marketing on Instagram. Instagram also created their official ‘Paid partnership’ tag, which sits above a post to inform users that a brand is collaborating with that influencer. Rather than engaging with one advertisement, consumers can engage with content they resonate with. While there are specific rates for each story, many influencers include Instagram Stories as part of a package deal. Why do influencer marketing on Instagram? Active users look to Instagram to be influenced.Facebook Business recently conducted a survey and found promising insights for the platform. Did the influencer adhere to the deadlines? Remember that they know what their followers engage with best, and to trust them in the content creation process! These can cost upwards of $500 with the influencer being paid and products being provided. Instagram provides various ways for consumers to find and engage with niches that interest them. These influencers tend to be celebrities or major public figures. said they have made fashion, beauty or style-related purchases after seeing something on the app, proving its power in the digital marketing landscape of 2020.Â. Many times it’s someone we know or follow online or in-person. Brands that compliment your product? So, let’s ask the question. Social media revitalized this marketing method … Make sure you can rely on clear communication from a potential influencer. Her line – Kylie Cosmetics. By finding the right influencer for your brand – one that matches your niche and target audience demographic – you enable the power to bring your store to new heights. Head back in my feed to check out more of the kitchens and pop over to @designmilk page to read all about how they came together. This marketing strategy is a brand’s early step to creating an engaged relationship with consumers. Here are a few examples of what to look for and think about. Truth be told, brands don’t realize how many conversations occur between influencers and their followers. Other sponsored social media marketing posts (e.g. Consumers are becoming more and more savvy when it comes to advertising, and it’s no different with Instagram influencer marketing. Since a certain influencer might be targeting a niche already, they’ve done all the hard work of gathering followers together. Food & drinks and consumer electronics fall closely behind. The influencer cares about the impact you make (e.g. With each, they also can choose if they want to upload photo content (the more popular option) or video content. Building an engaged following is hard work, and a good influencer will not want to post anything that looks alien to their audience or their feed. When she's not curating content, Beatriz loves to travel the world, share her journey with Type 1 Diabetes, and find Austin's most Instagram friendly spots. I’m wearing the FreeStyle Libre 14 day system and with a simple scam I know what my glucose level is and what direction it is going. #ad, A post shared by Bobby Berk (@bobbyberk) on Jul 23, 2019 at 4:33pm PDT. The biggest debate of compensation is between free product or dollars. Influencer marketing has had its fair share of criticism in recent years. If you are interested in learning more about influencer marketing or my blog, The Letter Bea, feel free to connect with me! To give an idea of numbers in the Instagram influencer marketing world, Hopper HQ’s annual Instagram Rich List disclosed just how much money the top influencers and celebrities can earn from a single post. Users can publish content in two ways: posts or stories. Tools like Instagram Analytics allows influencers to see which age group dominates their following – and I’ve found my numbers also match this statistic. Explore frequently discussed topics on their Instagram feed. ✨. Recently, they’ve also unveiled a topic channels feature, so you can look at Instagram Explore pages based off niches (like fashion, travel…and even Instagram Shopping). #CoveredbyJustins #sponsored #sogood #plstry #yrwelcome, A post shared by REMI ISHIZUKA (@rrayyme) on Jun 30, 2019 at 3:58pm PDT. Yep, four dream kitchens for four of my favorites. Similar to nano-influencers, they deliver great ROIs for brands. Sign up for our weekly newsletter. The pool of influencers is vast and diverse, meaning almost any brand has the potential to utilise Instagram influencer marketing for their industry and target demographic.Â. But this changed with the rapid growth of the space, as influencers realised they could not only gain free products, but actually charge brands for grid real estate on their profile. Here are some Instagram influencer marketing examples from nano-influencers we love: Proof that nano-influencers can land partnerships with brands that boast nearly half a million followers. . Let’s say your goal is to increase reach – then set a reach or impression metric-based rate with that influencer. This has led to a huge push for transparency among influencers. Don’t miss a post. our @summerfridays R+R mask is like a face mask and a face oil had a baby whenever I use it my skin is instantly glowing, brighter and so supple .. it’s so special! Say formaggio! Influencer marketing is a content marketing strategy that consists of promoting your products, services, or brands by collaborating or partnering with an influencer. Brands can compensate influencers in three ways: Truth be told, there is no perfect guide on how to choose the right compensation type for an influencer. Determine the niche they fall into by looking at influencers’ posts and stories. Type 1 Diabetic health coach, Lauren, frequently shares her journey with her chronic illness. The influencer has a large following with clear signs of impact. Here are some Instagram influencer marketing examples from macro-influencers we love: Marianna is the Co-Founder of Summer Fridays, a clean label skincare brand. It is a far more cost effective option for smaller businesses, and micro influencers can have a great deal of influence over a specific audience. On a larger budget, you can think about bigger influencers, but try not to be fooled by vanity metrics such as number of followers and focus predominantly on engagement rate. Sponsored content is more often found in many Instagram posts – at 66% of distribution of sponsored content on Instagram worldwide. Social Sensei is the leading Instagram influencer marketing agency. The power of influencers is rising and will considerably change the way consumers shop. For my blog, photo content tends to perform better – but that can be different for every influencer and the niche they participate in. Real-time content (like Instagram Stories or Live) and high-quality posts (featuring images or videos) give consumers multiple ways to engage with an influencer. In recent years, Instagram users the globe over have begun making a living from paid posts and collaborative marketing campaigns. Thanks to their leading influencer marketing shopping app, LIKEtoKNOW.IT, working with rewardStyle is a great choice for brands looking to increase sales via influencer marketing. To take it a step further, after engaging with content that features product information, 87% of active users on Instagram took the following actions. Influencers today must combat industry competition by offering a genuine, more niche-focused perspective on some of the highest converting categories across the world, like fashion. There’s no strict criteria for being classed as an Instagram influencer. You receive a recommendation by word-of-mouth, but you’re not sure what the product looks like or where to shop for it. Are they competitors? Here are the qualities and metrics you need to focus on to find the right influencer for your brand. When we are looking for recommendations, who do we go to? Every successful Instagram influencer marketing campaign begins with this step. Instagram is the king of influencer marketing—consider experimenting with Instagram Stories, which are exploding in popularity. Instagram no longer follows a chronological feed, rather, it boosts post from accounts a user engages with the most or accounts they don’t already follow that match the style and theme of those they often engage with. Named in the Top 5 Most Popular Social Media Marketing Software list 2018. Many brands create their own hashtags for campaigns or brand awareness and encourage their followers to use them as well. This gives brands an easier way to tap into their target market. Discover what conversations spark from the influencer’s content by looking at the comments section. Millennials (ages 24-34) hold the top demographic spot while Gen Z (18-24) takes the second. There’s no strict criteria for being classed as an Instagram influencer. I learned that while still small, my high engagement rate, authentic voice, and robust influence in my niche stood out. So pass it along: Instagram influencer marketing is here and taking the marketing world by storm. From our Rich List methodology and data, we found that many collaboration deals are worked out by 100,000 followers. He often collaborates with design firms or tools to share his story. Usually, mega influencers are … for travel influencers, this includes things like airline and hotel fees). But with the introduction of social media messaging platforms, like Instagram, consumers have changed the conversation. Download PDF. By measuring engagement rates of influencers, you can identify a genuine following – which is more likely to translate into increased traffic and conversion for your brand. In addition, influencer marketing … This group of influencers have gained popularity from both brands and consumers in the past year for various reasons: In simpler terms, consumers feel recommendations from nano-influencers are more genuine, whereas a celebrity endorsement or high-paying advertisements can feel like a pure digital marketing tactic. Are they quick to respond or do they take days to get back to you and provide very little information? Instagram Stories are the cheapest medium for a few reasons – they are a new content type, they are temporary, require less effort to create, and are quick pieces of content. Her story was so influential that it caught the attention of major fashion brand, Aerie, and has now turned into a year-long partnership. In an effort to advertise its online … Checking 1 x 20,’in before starting, 1x in the middle, and 1x towards the end gives me enough info I need but also doesn’t mentally pulled me out. Consumers have felt misled as a result of being unaware somebody they follow was getting paid to recommend certain products. Top Snapchat Influencers Post 25% More On Instagram Stories. Here are examples of some metrics you should measure with an influencer marketing campaign. Considering the 21 year old, wiped out $1.3 billion of Snapchat’s market value. Influencer marketing is perfect for creating buzz on Instagram. Instagram influencers have a strong and loyal relationship with their followers, as they share many aspects of their lives with them. Let us know in the comments! Here are some Instagram influencer marketing examples from micro-influencers we love: Sara is known for her high-quality photography, centered around different color palettes. She emphasised the importance of engagement over follower number, explaining that “we’re typically seeing brands work exclusively with influencers who have a 10-20% engagement rate”, ensuring that the followers are truly interested in what the influencer is posting. According to the Harvard Business Review, brands utilize sensory marketing with three goals in mind: Sounds a lot like how we interact with brands and products via influencers on Instagram, right? That LA summer gloom ⛅️ is officially in full swing and there is no better way to enjoy that peak of ☀️ around 4PM than with a @muralcerveza. Add your info below to have the PDF sent to your inbox. They are influencers who are just like us. After working at a marketing agency, facilitating Instagram influencer marketing partnerships with some of America’s leading brands, I personally became invested in this strategy. And finally, check out which type of posts they’re excelling at (i.e Stories, video, gallery posts) to help inform your campaign.Â. How To Launch A Successful Influencer Marketing Campaign On Instagram If you want to grow your reach, following and engagement on Instagram, consider launching an influencer marketing … There are more analytics available for Instagram Post performance. Now an almost $2 billion industry, Instagram influencer marketing has taken the social media world by storm. Maximize influencers as a marketing tool for your business by paying close attention to engagement rate. Joined Jun 14, 2015 Messages 10 Reaction score 2. hey guys i want to advertise my clothing brand on instagram do i just choose an Influencer … There I sat next to some of the city’s top influencers – wondering, quite honestly, how I scored an invitation. Cheq, a cybersecurity company focused on the digital media space, recently released a report that found this type of fraudulent activity cost advertisers $1.3 billion in 2019 alone. : @theletter_bea #stlouisgram, A post shared by St.Louis Official Instagram (@stlouisgram) on Dec 17, 2017 at 5:11pm PST. From a brand perspective, here’s what you can expect from rewardStyle: Named a leader in influencer marketing solutions by Forrester, AspireIQ helps brands with the following: The unique aspect of AspireIQ is that the platform uses AI powered technology to analyze millions of influencer posts to in order to find the most relevant influencers for your brand. Has the influencer been promoting your brand without a sponsorship? She was in charge of scouting influencers for the brand. Why Fake Followers On Instagram Are A Huge Problem. If you missed it last time, then today I’m showing off even more of the kitchens that I designed for the #fabfive from @queereye. Did they go above and beyond to promote the content to their followers? What does this mean? On my blog, The Letter Bea, I share content on topics that interest me such as: Since I began my influencer journey in 2017, I’ve grown, worked with some amazing brands (like Anheuser-Busch, Outdoor Voices, and Mejuri), and have learned the behind the scenes of influencer marketing. They often have three things in common: Let’s take it a step further. Truth be told, I could probably write an entire blog post on all the answers I’ve received. Additional usage rights (e.g. Elle Cuthbert-Edkins, our Customer Success Manager here at Hopper HQ, “we’re typically seeing brands work exclusively with influencers who have a 10-20% engagement rate”. @albionfit #albiongirlstrip #goingplaces, A post shared by SARA (@saracovey) on May 25, 2019 at 3:52pm PDT, Lauren Bongiorno x Abbott Freestyle Libre. 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